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Strategic Content Partner  ·  Los Angeles

Creatives that people
want to watch.
Built to perform.

As a UGC creator and creative strategist, I turn marketing strategy into content people want to watch — from high-performing paid ads to organic social, polished lifestyle creative, and comedy that makes brands impossible to scroll past.

View My Work Get in touch
Jessica Katz — Strategic Content Partner, Los Angeles
5+Years in
Marketing

01   About

Hi, I'm Jessica!

Before becoming a full-time creator, I spent five years working in marketing, developing strategy and content for brands across digital and social — so I approach content from both sides of the screen.

I think about the hook that stops the scroll, the story that keeps someone watching, and the message that makes them act — while keeping the content natural enough to belong in their feed.

I'm based in Los Angeles and available for both remote UGC production and on-location shoots. And for international campaigns, I bring a multilingual background in English, German, French and Polish.

Whether the concept calls for polished beauty content, an authentic testimonial, performance creative or something completely unexpected and funny, the goal stays the same:

Make people feel something, then give them a reason to act.

Trusted By

Chocovivo Chocovivo Ello Beauty Ello Beauty Omcaviar Omcaviar Open Juice Open Juice OurJrney OurJrney Oxeblue Oxeblue REH Group REH Group SOOO SOOO YWLI YWLI Chitchat Chitchat Skin1004 Skin1004 VCD Marketing VCD Marketing

Work That Speaks

Creative that performs

Creative That Converts

Performance UGC · Meta Ads

Imperia Caviar

A paid social case study

The goal: introduce premium caviar as a relevant solution without making the creative feel like a traditional luxury ad.

I concepted, scripted, filmed and edited the creative with two hooks for testing — combining problem/solution storytelling with product demonstration and a natural, creator-led delivery.

The Results

12.5×Purchase ROAS
$3.4K+Ad spend on a single creative
●Became one of the brand’s strongest-performing paid social creatives

Creative That Entertains

Comedy UGC · Concept-to-Creative

OxeBlue

Original comedy concepts for supplements

OxeBlue wanted to break away from traditional supplement advertising with content that felt unexpected, entertaining and impossible to scroll past.

Instead of leading with the product, I built original story-led comedy concepts around strong pattern-interrupt hooks — earning the viewer’s attention first and revealing the product naturally later in the story.

Creative That Builds Brands

Organic Social · Content Strategy · Creative Direction

ChocoVivo

Organic growth & social strategy

When ChocoVivo expanded into cacao meditations and events, I helped translate that new direction into a social strategy that resulted in people coming to the events.

The Results

+1,700Organic followers in 3 months
+83%Avg Instagram Reel views
3×TikTok engagement
4×Campaign creative engagement
●Event announcement became a top-ranking result for “cacao meditation LA” — discoverable for approximately a year

04   Portfolio

Wellness, Beauty,
Food & Beverage UGC Examples

An expanding showcase of work — more videos added as new projects are completed.

Skincare · Wellness

Osea Body Scrub

Sensory, ritual-focused content for a beloved clean beauty brand. Showcases texture, scent, and results in a way that feels indulgent and trustworthy.

Clean Beauty · Ritual · Sensory
Holistic Health

Pure Encapsulations Supplements

Educational content breaking down the right supplements by lifestyle — eye health, stress, recovery, mood. Wellness authority that builds lasting brand trust.

Educational · Storytelling · Authority
Lifestyle · Premium

OM Caviar Lifestyle

Aspirational lifestyle storytelling for OM Caviar — positioning caviar as part of an elevated everyday experience rather than a special-occasion luxury.

Lifestyle · Premium Brand · Aspirational

Data-Backed Creative

I test my own
ideas

I don't just study what makes people stop scrolling. I test it.

I use my own organic content as a creative playground — testing hooks, comedy, storytelling and shareability to see what actually earns attention beyond an existing audience.

8.9K Organic views
90.9% Non-follower audience
31.9% Skip rate
161 Shares

With a 2.7% share rate and 90.9% of viewers coming from outside my existing audience, this Reel reached more than 4× my follower count organically. And it isn't an outlier in audience discovery — my comedic Reels consistently reach audiences made up of 70%+ non-followers.

Instagram analytics screenshot 1
Instagram analytics screenshot 2
Instagram analytics screenshot 3

02   Services

What I do

From performance-driven paid ads to organic social and live shopping — full-service creative for brands that want content built to work.

01
📷

UGC Ads

Performance-driven UGC built for testing and conversion. Each creative can include multiple hooks and CTA variations, giving your team more ways to test, optimize, and scale across Meta, TikTok Shop, and other paid social channels.

02
🌿

Organic Social

Give your brand a personality people want to follow. Organic content designed to build familiarity, trust, and connection — turning your product from something people see into a brand they recognize, relate to, and remember.

03
💡

Creative Strategy

Great creative starts before the camera turns on. From audience insights and positioning to concepts, hooks, and messaging, I develop creative strategies that turn your marketing goals into content people actually want to watch.

04
🎙

Live Shopping & Sales Hosting

High-energy, conversion-focused live hosting that turns product education into entertainment — combining real-time audience engagement, product demonstrations, and natural sales storytelling to keep viewers watching and buying.

05
🔄

Retainers

Consistent creative without starting from scratch every month. Ongoing partnerships built around your brand’s needs — combining fresh concepts, reliable content production, and continuous creative iteration to keep your content pipeline moving.

Social Proof

What clients are saying

Vanessa Suarez – VCD Marketing, on the organic social content I created for her:
Testimonial from Vanessa Suarez
My manager sent me this after one of my in-person live hosting clients tried another host 😂:
Live hosting client testimonial
“

Screenshot coming soon

Flavia Obani – OM Caviar, just three days after I delivered my first two paid social creatives (with two hook variations each):
Testimonial from Flavia Obani

04   Let's Connect

Ready to partner
with your brand?

If you're building a brand people genuinely want to connect with, remember, and return to, I'd love to help bring your goal to life through intentional, story-driven content.

Partnership & PR Inquiries

For partnership and PR inquiries, please contact

hello@jessicasarahkatz.com

To help me better understand your brand and vision, please include the following in your message:

  • Brand overview
  • Website and social channels
  • Partnership goals and vision